Most CRMs have been implemented by managers for managers.
Focus ends up being a tool to monitor and not a tool for sales people to develop relationships with their customers.
It ends up being a place to load data for reporting and not a sales tool.
Less time building relationships = less results = more frustration.
What do we do to avoid this?
➡️ Co-create the sales process with people from the commercial area
➡️ Put productivity and revenue above data. Reporting and insights will come accordingly.
➡️ Automate where it makes sense to drive people productivity and business development
Trust me, it is possible to hear:
I love CRM", as long as you think adoption first. 🚀
What has been your experience with CRMs?
Good sales!
Carla.
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