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Why do sales people hate crms?

Most CRMs have been implemented by managers for managers.


Focus ends up being a tool to monitor and not a tool for sales people to develop relationships with their customers.


It ends up being a place to load data for reporting and not a sales tool.


Less time building relationships = less results = more frustration.


What do we do to avoid this?


➡️ Co-create the sales process with people from the commercial area


➡️ Put productivity and revenue above data. Reporting and insights will come accordingly.


➡️ Automate where it makes sense to drive people productivity and business development


Trust me, it is possible to hear:


I love CRM", as long as you think adoption first. 🚀


What has been your experience with CRMs?


Good sales!


Carla.



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