Summary:

• Vedek is the leader in porcelain tiles for swimming pools and kitchens in Argentina

• It has a sales force of 8 digital service and store vendors.

• Serve on digital channels: instagram, facebook, whatsapp.

• Manage lead capture campaigns through social and google ads and landing pages.

Challenges:

• Migrating from Zoho to a better CRM that can be used by all of your sales and marketing people. Only a small group used Zoho.

• Automate the entry of leads from campaigns to the CRM

• Know from which source each lead comes in order to measure conversion

• Implement a product catalog and an automatic quotation

Solutions:

• In co-creative sessions, we define the stages of 4 commercial funnels.

• We integrate the sources of lead generation: landing pages, WhatsApp messages, web pages, social network chats.

• We created a catalog with more than 800 products to quote directly in Pipedrive.

• We set up a digital document using Smart Docs and G-suite to issue the quote from the CRM.

• We synchronize users' email and WhatsApp with Pipedrive CRM.

• We onboarded the users one by one and trained in group sessions by zoom. 

• We implement dashboards with reports to measure the performance of landings, social networks, web pages and vendors. 

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