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CASE STUDIES

Vedek measures the marketing plan with  CRM reports

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Summary:

  • Vedek is the leader in porcelain tiles for swimming pools and kitchens in Argentina

  • It has a sales force of 8 digital service and store vendors.

  • Serve on digital channels: instagram, facebook, whatsapp.

  • Manage lead capture campaigns through social and google ads and landing pages.

Challenges:

  • Migrating from Zoho to a better CRM that can be used by all of your sales and marketing people. Only a small group used Zoho.

  • Automate the entry of leads from campaigns to the CRM

  • Know from which source each lead comes in order to measure conversion

  • Implement a product catalog and an automatic quotation

Solutions:

  • In co-creative sessions, we define the stages of 4 commercial funnels.

  • We integrate the sources of lead generation: landing pages, WhatsApp messages, web pages, social network chats.

  • We created a catalog with more than 800 products to quote directly in Pipedrive.

  • We set up a digital document using Smart Docs and G-suite to issue the quote from the CRM.

  • We synchronize users' email and WhatsApp with Pipedrive CRM.

  • We onboarded the users one by one and trained in group sessions by zoom. 

  • We implement dashboards with reports to measure the performance of landings, social networks, web pages and vendors. 

Company: 

Vedek

Sector:

Construction Materials

Countries:

Argentina

Employees:

30

Users:

10

Incoming leads/month

+500

Tech Stack: 

 

Features:

 Customized implementation. WhatsApp. Catalogue.

Smart Docs

Training.

Automation. reporting

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